Privacy policy


1. Information on the collection of personal data and contact details of the controller
2. Data collection when visiting our website
3. Cookies
4. Contact us
5. Data processing when opening a customer account and for contract processing
6. Comment function
7. Use of your data for direct marketing
8. Data processing for order processing
9. Use of social media: social plugins
10. Use of social media: Video
11. Online marketing
12. Web analysis services
13. Tools and miscellaneous
14. Rights of the data subject
15. Duration of storage of personal data

1. Information on the collection of personal data and contact details of the controller

1.1. We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2. The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is DIPON.DE Removable Automotive Coatings GmbH & Co. KG ,Ringofenstr. 43 , 44287 Dortmund, Germany, Tel.:0231/33045904, Fax:0231/99952946 , E-Mail: info@dipon.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3. For security reasons and to protect the transmission of personal data and other confidential content (z.B. Orders or inquiries to the controller) use SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2. Data collection when visiting our website

If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

3. Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (z.B. Remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk when you visit our website (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case in the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

Our checkout solution is provided by Klarna (Klarna Bank AB (publ.), Sveavägen 46, 111 34 Stockholm, Sweden) and uses cookies to provide you with an ideal, personalized online experience when using Klarna's checkout. A detailed list of cookies and an explanation of their respective purpose can be found here for Germanyhttp://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdfAnd here for Austriahttps://cdn.klarna.com/1.0/shared/content/policy/cookie/de_at/checkout.pdf.

4. Contact us

When you contact us (z.B. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5. Data processing when opening a customer account and for contract processing

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. It is possible to delete your customer account at any time and can be done by sending a message to o.g. Address of the person responsible. We store and use the data provided by you to process the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to retention periods under tax and commercial law and deleted after expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by us, about which we will inform you accordingly below.

6. Comment function

As part of the comment function on this website, in addition to your comment, details of when the comment was created and the commentator name you have chosen will be saved and published on the website. Your IP address is also logged and stored. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by posting a comment. We need your e-mail address in order to contact you if a third party objects to your published content as unlawful. The legal basis for the storage of your data is Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties.

6.1. You can subscribe to the follow-up comments as a user. You will receive a confirmation email to ensure that you are the owner of the email address provided (double opt-in procedure). The legal basis for data processing when subscribing to comments is Art. 6 para. 1 lit. a GDPR. You can unsubscribe from ongoing comment subscriptions at any time with effect for the future; for more information on how to unsubscribe, please refer to the confirmation email.

7. Use of your data for direct marketing

7.1. Subscribe to our newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of any other data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to the sending of newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive future newsletters by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purposes of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. Once you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2. Newsletter dispatch via MailChimp
Our e-mail newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send the newsletter on our behalf. MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement with MailChimp on the basis of the standard contractual clauses of the European Commission to enable the transfer of your personal data to MailChimp. If you are interested, this data processing agreement can be viewed at the following Internet address: http://mailchimp.com/legal/forms/data-processing-agreement/.
MailChimp is also certified under the US-European data protection agreement "Privacy Shield" and thus undertakes to comply with EU data protection regulations.
You can view MailChimp's privacy policy here: https://mailchimp.com/legal/privacy/

8. Data processing for order processing

8.1. In order to process your order, we work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will provide explicit information about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

8.2. Transfer of personal data to shipping service providers

- DHL
If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will pass on your e-mail address to DHL in accordance with Art. 6 para. 1 lit. a GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with DHL or notification of delivery is not possible.
Consent can be withdrawn at any time with effect for the future from the controller named above or from the transport service provider DHL.

8.3. Use of payment service providers (payment service providers)

- Amazon Pay
If the payment method "Amazon Pay" is selected, payment is processed via the payment service provider Amazon Payments Europe s.c.a., 5 Rue Plaetis, L-2338 Luxembourg (hereinafter: "Amazon Payments"), to whom we pass on your information provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent that it is necessary for this purpose. You can find more information about Amazon Payments' privacy policy at the following Internet address: https://pay.amazon.com/de/help/201751600

- Klarna
If the payment method "Klarna invoice purchase" or (if offered) the payment method "Klarna installment purchase" is selected, payment is processed via Klarna AB (publ) [https://www.klarna.com/de], sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable payment processing, your personal data (first and last name, street, house number, zip code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 para. 1 lit. a GDPR as part of the ordering process. You can see which credit agencies your data may be forwarded to here:https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained on the statistical probability of a payment default to make a balanced decision on the establishment, execution or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal data will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's privacy policy for data subjects based in Germanyhttps://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf
or for affected persons based in Austriahttps://cdn.klarna.com/1.0/shared/content/policy/data/de_at/data_protection.pdf
treated.


- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we pass on your payment data to PayPal (Europe) as part of the payment processing S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- IMMEDIATELY
If you select the "SOFORT" payment method, payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can obtain further information about SOFORT's data protection provisions at the following Internet address: https://www.klarna.com/sofort/datenschutz

9. Use of social media: social plugins

9.1. Facebook plugins with 2-click solution

Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" solution. You can recognize deactivated plugins by the fact that they are highlighted in grey. This integration ensures that no connection to the Facebook servers is established when you access a page on our website that contains such plugins. Your browser only establishes a direct connection to the Facebook servers when you activate the plugins and thus give your consent to the transfer of data in accordance with Art. 6 para. 1 lit. a GDPR. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the scope of the data that Facebook collects with the help of the plugins. To the best of our knowledge, Facebook receives information about which of our websites you have currently and previously visited. By integrating the plugins, Facebook also receives the information that your browser has accessed the corresponding page of our website even if you do not have a Facebook profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transmitted to Facebook.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook's data protection information: http://www.facebook.com/policy.php

9.2. Google+ plugins with 2-click solution

Our website uses so-called social plugins ("plugins") of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" solution. You can recognize deactivated plugins by the fact that they are highlighted in grey. This integration ensures that no connection to the Google+ servers is established when you access a page on our website that contains such plugins. Your browser only establishes a direct connection to the Google+ servers when you activate the plugins and thus give your consent to the transfer of data in accordance with Art. 6 para. 1 lit. a GDPR. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Google+. We have no influence on the scope of the data that Google+ collects with the help of the plugins. To the best of our knowledge, Google+ receives information about which of our websites you have currently and previously visited. By integrating the plugins, Google+ also receives the information that your browser has accessed the corresponding page of our website even if you do not have a Google+ profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to a Google+ server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Google+ server and stored there. The information is also published on Google+ and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to Google+.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights in this regard and setting options to protect your privacy can be found in Google's data protection information: https://www.google.com/intl/de/policies/privacy/

9.3. Instagram plugins with 2-click solution

Our website uses so-called social plugins ("plugins") of the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" solution. You can recognize deactivated plugins by the fact that they are highlighted in grey. This integration ensures that no connection to Instagram's servers is established when you access a page on our website that contains such plugins. Your browser only establishes a direct connection to Instagram's servers when you activate the plugins and thus give your consent to the transfer of data in accordance with Art. 6 para. 1 lit. a GDPR. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Instagram. We have no influence on the scope of the data that Instagram collects with the help of the plugins. To the best of our knowledge, Instagram receives information about which of our websites you have currently and previously visited. By integrating the plugins, Instagram also receives the information that your browser has accessed the corresponding page of our website even if you do not have an Instagram profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to an Instagram server and stored there. The information is also published on Instagram and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to Instagram.

Instagram LLC., based in the USA, is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your rights in this regard and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

9.4. Pinterest plugins with 2-click solution

So-called social plugins ("plugins") of the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA, 94103, USA ("Pinterest"), are used on the seller's pages.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" solution. You can recognize deactivated plugins by the fact that they are highlighted in grey. This integration ensures that no connection to the Pinterest servers is established when you access a page on our website that contains such plugins. Your browser only establishes a direct connection to the Pinterest servers when you activate the plugins and thus give your consent to the transfer of data in accordance with Art. 6 para. 1 lit. a GDPR. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Pinterest. We have no influence on the scope of the data that Pinterest collects with the help of the plugins. To the best of our knowledge, Pinterest receives information about which of our websites you have currently and previously visited. By integrating the plugins, Pinterest also receives the information that your browser has accessed the corresponding page of our website even if you do not have a Pinterest profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to a Pinterest server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Pinterest server and stored there. The information is also published on Pinterest and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to Pinterest.

The purpose and scope of the data collection and the further processing and use of the data by Pinterest as well as your rights in this regard and setting options to protect your privacy can be found in Pinterest's data protection information: https://about.pinterest.com/de/privacy-policy

9.5. Twitter plugins with 2-click solutionOur website uses so-called social plugins ("plugins") of the microblogging service Twitter, which is operated by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter").

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" solution. You can recognize deactivated plugins by the fact that they are highlighted in grey. This integration ensures that no connection to the Twitter servers is established when a page of our website containing such plugins is accessed. Your browser only establishes a direct connection to the Twitter servers when you activate the plugins and thus give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Twitter. We have no influence on the scope of the data that Twitter collects with the help of the plugins. To the best of our knowledge, Twitter receives information about which of our websites you have currently and previously visited. By integrating the plugins, Twitter also receives the information that your browser has accessed the corresponding page of our website even if you do not have a Twitter profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to a Twitter server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on Twitter and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transmitted to Twitter.

Twitter Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Twitter as well as your rights in this regard and setting options to protect your privacy can be found in Twitter's data protection information: https://twitter.com/privacy

10. Use of social media: Video

Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish your data to be associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit.f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Regardless of whether the embedded videos are played, a connection to the Google "DoubleClick" network is established each time this website is accessed, which may trigger further data processing operations without our influence.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

Further information on data protection at "YouTube" can be found in the provider's privacy policy at https://www.google.de/intl/de/policies/privacy

11. Online marketing

Use of Google AdWords conversion tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to draw attention to our attractive offers with the help of advertising material (so-called Google AdWords) on external websites. We can determine how successful the individual advertising measures are in relation to the advertising campaign data. We are interested in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

You can find more information about Google's privacy policy at the following Internet address: http://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available at the following link:
http://www.google.com/settings/ads/plugin?hl=de

Please note that if you have deactivated the use of cookies, certain functions of this website may not be available or may only be available to a limited extent.

12. Web analysis services

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. The extension means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:
http://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again):
Deactivate Google Analytics

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.
You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

13. Tools and miscellaneous

13.1. Google reCAPTCHA
On this website, we also use the reCAPTCHA function of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This function is primarily used to differentiate whether an entry is made by a natural person or abusively by machine and automated processing. The service includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in determining the individual willfulness of actions on the Internet and the prevention of abuse and spam.
Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.
Further information about Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

13.2. Google Maps

On our website we use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Maps is a web service for displaying interactive (land) maps in order to visualize geographical information. Using this service will show you our location and make it easier for you to find us.

Information about your use of our website (such as your IP address) is already collected when you access the subpages in which the Google Maps map is integrated z.B. Your IP address) to Google servers in the USA and stored there. This takes place regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit.f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

You can view Google's terms of use at http://www.google.de/intl/de/policies/terms/regional.html the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"): http://www.google.de/intl/de/policies/privacy/

13.3. Google Web Fonts

This site uses so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. As a result, Google becomes aware that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used by your computer.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

14. Rights of the data subject

14.1. The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we inform you below:

- Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees pursuant to Art. 46 GDPR if your data is transferred to third countries;

- Right to rectification pursuant to Art. 16 GDPR: You have a right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;

- Right to erasure in accordance with Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not exist in particular if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

- Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being checked, if you refuse to delete your data due to unauthorized data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;

- Right to information in accordance with Art. 19 GDPR: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

- Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller, insofar as this is technically feasible;

- Right to withdraw consent granted in accordance with Art. 7 (3) GDPR: You have the right to withdraw your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;

- Right to lodge a complaint pursuant to Art. 77 GDPR: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

14.2. RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15. Duration of storage of personal data

The duration of the storage of personal data is determined by the respective statutory retention period (z.B. retention periods under commercial and tax law). After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment or initiation of the contract and/or we have no legitimate interest in its continued storage.

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